About Us


    Our health check of coaches and coaching

    This week we launched our annual survey of coaches – The Coaching Panel. This plays an important role in all our work as it is the feedback mechanism by which coaches can tell us how they are doing. Think of it as a health check on the coaching community.

    We would encourage you to take the survey and share it with anyone you know who coaches.

    The link is...

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    Posted Friday, January 22, 2016 - 09:33 by jmcilroy with 6 comment(s)

    It Doesn’t Matter What I Look Like

    It's a cold January morning and I'm huddled over a cup of coffee talking dance, instructing and coaching the boys with Zamira Kate Mummery. Zamira is a dance choreographer, performer and teacher and also works for Our Parks UK as well as providing freelance training. She works around London and it's...

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    Posted Thursday, January 21, 2016 - 12:42 by StcyJyne with 6 comment(s)

    Big Brother is watching you, and he wants you to participate

    “You can all do it if you want to.”

    The words of the exercise leader giving instructions to the Party Members in George Orwell’s dystopian novel 1984.

    She appeared on the Members’ telescreens every morning, leading an exercise routine which everyone had to follow to the letter, they were being watched after all.

    Within this specific...

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    Posted Tuesday, January 19, 2016 - 15:40 by mhopkinson with 2 comment(s)

    What is the most difficult sport to coach? And why?

    If you're reading this I suspect you are the sort of person who has, at some time in life, had the ‘what is a sport?' debate. Having exhausted the arguments without a resolution I decided the best thing to do was move on to another equally puzzling question. What is the most difficult sport to coach?
    One way to determine difficulty is by the complexity of...

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    Posted Monday, January 18, 2016 - 09:43 by jmcilroy with 5 comment(s)

    Coaching for home bankers and tricky away games

    Statistically, at the time of writing this blog, 40% of the Premier League matches completed so far this season, 41% of Championship matches and 44% of League One matches have been home wins, compared to 32%, 26% and 33% of away wins respectively.

    Speak to anyone with a passing interest in football and they’ll give you an opinion on why teams win more matches at home.


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    Posted Tuesday, January 5, 2016 - 13:35 by mhopkinson with 2 comment(s)

    Digital usage and coach market segmentation

    As part of a project to develop our knowledge of coach market segmentation (click here for a review of work to date) I went back through our data to look at digital media usage. In this case we had data on coaches searching the internet, using social media, and Youtube.

    Most of the results...

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    Posted Monday, January 4, 2016 - 13:26 by jmcilroy with 3 comment(s)

    Reach your potential in 2016 - coach!

    We have been here before, in fact it was at this time last year we were embarking upon the same process. A new year brings with it the chance to try something that you have never considered or to further improve upon a passion that has already become a part of you.

    Resolutions are a regular bi-product of the festive season, and a great opportunity to...

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    Posted Monday, January 4, 2016 - 11:07 by StcyJyne with 5 comment(s)

    A Review of the Coaching Year in Research

    December is always the time for looking back and thinking about the year that has passed. So from a coaching research point of view how has it been? Below are four positives, two negatives (as there have been more positives that negatives this year) and something to look forward to in 2016.

    Three positives

    Results from...

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    Posted Monday, December 21, 2015 - 10:41 by jmcilroy with 3 comment(s)

    Always Innovating

    I’m sitting in a room in Coventry Rugby Club talking with Born Barikor, founder and CEO of Our Parks about posting things on Twitter that your mum wouldn’t like. We’re discussing social return on influence and what coaches can learn from this.

    Recently, Born presented to the CSP...

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    Posted Monday, December 7, 2015 - 16:27 by StcyJyne with comment(s)

    Could social media motivate your friends to take up sport?

    New research from VisitBritain shows that content posted on social media (and especially photos) motivates others to want to visit a destination. Perhaps not surprisingly -  when you see your friends having fun somewhere...

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    Posted Thursday, November 26, 2015 - 14:26 by jmcilroy with 4 comment(s)