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Core Work Areas

Strategic role

Work that will help lead, develop and support strategic planning for coaching and coach education and development by national, regional and local sports organisations. This will be driven by the UK Vision for Coaching, the Cunningham Review and the outcomes of the DCMS Coaching Task Force.

Research and development

Work that will stimulate, commission and promote research to:

  • establish and maintain a cutting edge
  • inform policy and product/service development
  • undertake short and long term monitoring and evaluation
  • enable more focused and strategic marketing.

Education

Work that will lead and support the development, implementation, assessment and quality assurance of coaching standards, qualifications, licenses and continuous professional development programmes.

Training

Work that will lead and support the development of trained and qualified personnel to provide quality assured delivery and assessment of coach education and qualification programmes in a consistent manner and appropriate context.

Expert advice

Work that will provide a source of current expert advice to assist key partner organisations in the design, management and delivery of coaching development, coach education and coach development programmes